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Thanks to Search Engine Land, we have a condensed overview of all the factors that play in the success of high ranking on search engines. It is important to be familiar with this canvas to ensure we don’t fall behind and optimise only off site SEO and forget the importance that on site factors play. With this canvas, we can compare our work done so far and identify areas of strength, as well as, areas where of weakness e.g. your website may have high quality backlinks linking back to your platform, but where you are failing is that fresh content that you have been meaning to upload. With this in mind, we can create actions and set KPIS to ensure we are always working for those higher positions.