Oh hey you! Barnacle SEO is a simple and a free technique, so don’t allow those fancy business terms scare you away. Coined by Will Scott, Barnacle SEO refers to the idea of “attaching oneself to a large fixed object and waiting for the customers to float by in the current.” When relating back to SEO, the idea is to attach your website to another higher ranking directory, with the goal of earning those site’s high traffic. These sites not only experience thee hustle and bustle of engagement from the internet audience, however Google ranks and favors these sites like its own familia. Intrigued? Yes so I am. To give away the secret, some of these golden sites to name are:
Now that we are familiar with the meaning of the term and are in on the secret of the types of platforms we should be attaching ourselves onto, the only thing that is left for me to share is the steps that are necessary to fully barnacle your platform. Are you ready? 3 quick guidelines to help us reach our goal. Let’s face it, none of us have the time to be reading long SEO manuals. Here we go:
1. Carry out localised google research and find out what are the highest ranking directories in your industry and geographical area. Yelp is one to consider for all, as of the multiple query sections it services.
2. Having identified a platform you have chosen to attach yourself to, the second step is to build a great profile. This means including basic information such as your name, address, opening hours and website url as well any additional details your customers may be in the search for. Once you have built the foundation, to further gain authority behind your name, spend time gathering reviews, uploading photos and building as many social signals as you can! Do think of keywords when writing the description of your business, however keep it simple and customer friendly!
3. After your profile on your chosen platform is the best that it can be, the last step is to ensure it can be found. This means adding external links to your profile from your website and other high authority links that are linking to your owned media. No reason to build something, if you don’t create a pathway on which it can be found 🙂
There you have it! Enjoy the benefits barnacle SEO brings 🙂