Beginner’s Guide to WordPress SEO – Yoast

‘Would you tell me, please, which way I ought to walk from here?’ Alice

“That depends a good deal on where you want to get to’, said the Cat.

‘I don’t much care where’, said Alice.

‘Then it doesn’t matter which way you walk’, said the Cat.

(Alice in Wonderland)

Beginner’s Guide to WordPress SEO – Yoast

Alice, unsure of her journey was free to take any path she wished. That is, when compared to our usual Googler, polar opposite. This Googler, who is aware of his desired end goal, types in a specific search query to find related website results. To help this Googler find answers to his questions, ensure your website is optimised by following this simple Beginners Guide to WordPress SEO – Yoast.

Apart from sharing compelling and fresh content on your blog to reach your goal of more readers, it is important to ensure the reader can easily find your website. This Beginner’s Guide to WordPress SEO -Yoast will allow you to achieve those extra eyeballs and hopefully more time on site! To ensure maximum impact, it is important to first read this Beginner’s Guide to WordPress SEO -Yoast before having created your blog, in order to make sure you optimise every single post from the get go. However, If you have alreadylaunched your blog, not to worry, as you can start from now and try reedit older posts with these new guidelines later.

To keep this short and simple and to the point, I have broken down the guidelines into seven short points! Following these SEO tips you can’t go wrong and hope you have some fun turning those Yoast traffic lights from red to green! 🙂

These guidelines have the goal to optimise individual posts on your blog. Below are the most important:

1. You must first choose a focus keyword for your blog post which most summarizes the content of the post. This can be a keyword or a keyword phrase. The goal of this keyword is to act as a compass for google robots to match Googler’s search query to the relevant website. To note, it is important when choosing a focus keyword for your blog posts to try and envision what type of search query you would choose to find this particular content i.e you are trying to predict the keywords used by the Googler.

2. Now that you have chosen your relevant focus keyword you must ensure it appears within this page’s url, title of article, subheading, copy of content and meta description.

3. Your body of content for each post should be no shorter than 300 words which is the recommended minimum.

4. It is advised to add in images to your blogpost which optimises your page even further. If you do choose to add pictures, make sure to include the focus keyword within the image’s alt tag.

5. The page’s title is advised to have the recommended minimum of 40 characters.

6. Make sure to have unique focus keywords for each blog post.

7. Include outbound links as appropriate to further optimise blog post.

Follow these guidelines and watch those lights change to green! 🙂 Have fun!

Additional information on WordPress SEO – Yoast : click here


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