…there are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for. #MiltonGlaser
When designing a colour scheme for your logo design, it is extremely important to understand the psychology behind colours to ensure the right brand message is perceived by your target audience.
In an overview, more bright colours are said to grab the attention of that target audience, however you do risk the chance of appearing somewhat noisy and overbearing. On the other side,the more subtle colours appear more professional and sophisticated but will they bleed into the background?
Below is a quick glance of what different colours have to offer, before we look at a certain few in more detail:
Fig.1 Psychology behind colour scheme
Red: Red colour is known to stimulate appetite which explains why so many restaurants use this particular colour for their logo design. However, to note, apart from implying passion and energy, red colour also shares high connotations to danger and violence.
Green: Green colour is associated with growth and freshness, where an array of organic and vegetarian brands would use green to sell their salads, smoothies and of course #kale
Blue: Is associated with success and professionalism, and in addition, this colour also sends out messages of calm, integrity and authority.
On a personal note, I prefer more earthy colours such as black, grey, dark blue and green. This is true not just in the clothes I chose to wear, but in everything and anything. Extreme colours such as pink, red, yellow, orange in my opinion, have a high chance of being perceived as tacky and low quality. As Victoria Baker -Harber stated “I will stop wearing black when they make a darker colour.”
That is all! Best of luck with that logo design and if you’d like to chat about colours or anything and everything please drop me a line 🙂